China Southern rebrands First Class

China Southern Airlines has rebranded its First Class product as Business Class

27th Aug 2014


China Southern rebrands First Class

China Southern Airlines has rebranded its First Class product as Business Class.

This is part of a bid to entice back government officials who are banned from travelling First Class under President Xi Jinping’s crackdown on corruption.

Chinese mainline carriers have taken a financial hit from the slowing economy and fall in the value of the Renimbi, as well as a decline in premium-end sales.
 

Asian Aviation at a glance